Qingyuan Lianshan Heishan Rice
Packaging design
Heishan Village is a small village in Guangdong Province. For thousands of years, people living in this small mountain village in the northwest of Guangdong have been working hard in the cloud shrouded terraced fields, expressing their awe of nature in their unique way. A grain of rice in the mountains, and the grain of rice in the mountains, such a poetic picture has become the source of inspiration for our design. By extracting the natural scenery of the origin of the product, we can use the visual graphic language of point, line and plane to interpret the simple and quiet lifestyle of Heishan Village.
iF Gold Statement
This packaging design adds value to an otherwise highly commoditized product, rice. It combines refined and subtle graphics with well-crafted and sustainable materials. The classical illustrations and natural paper evoke the ancient Chinese tradition of cooking rice.
Client / ManufacturerDesign
Usun Tourism Planning And Design Institute Co., Ltd.
Shenzhen, CNY.STUDIO
Shenzhen, CNZiji YuDate of Launch
2022
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users