iF Design - Oh my guard

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Application to help children avoid birthmark shame

Many children with prominent birthmarks have experienced ridicule from their peers, which can be harmful to their mental and emotional health. This app gives birthmarks an anthropomorphic image, styled as the guardian spirit of the child. It helps children who feel ashamed of their birthmarks to associate their birthmark with empowering activities: fighting monsters, sharing knowledge, and creating cool selfie stickers. The app helps children come to terms with their birthmarks while guiding other children to treat those with birthmarks with respect.

JURY STATEMENT

This app helps children with birthmarks gain the confidence and power to overcome feelings of shame or embarrassment. It creatively turns the birthmark into a sign of power and strength. A beautiful and nurturing design concept.

WINNER STATEMENT

This award perfectly put an end on our undergraduate life. Thanks to IF for making our concept seen by more people. With this encouragement, we will continue making contribution to the world through design in the future.

UNIVERSITY