real food
Healthy restaurant brand
Real Food is a restaurant that focuses on health and taste, and impresses consumers with real materials and real attitudes. The creative point of the brand logo is that the logo is both Chinese characters and English letters. The Chinese word "food" means "real", and the Chinese word "real" means "food". Because I hope through this way I could both emphasize the true material of the food and convey the brand's concept, and I could make the visual language of the logo more interesting and creative. By this way it can express that the real attitude is the basis of healthy food, healthy food needs a real attitude.
iF Gold Statement
The branding concept for the Chinese restaurant chain Real Food neatly combines the global and the local in a powerful iconographic that has a deeper meaning for Chinese speakers. Combined with playful graphics representing vegetables, this branding approach is unique and instantly recognizable. Superb execution of a multilayered branding concept.
Client / ManufacturerDesign
real food
Chengdu, CNPengchao design office
Chengdu, CNChao PengDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users