Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
Ray-Ban | Meta Smart Glasses
2024

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Ray-Ban | Meta Smart Glasses

Smart eyewear

EssilorLuxottica

Live for the thrill of the moment: the Ray-Ban Meta smart glasses revolutionize the eyewear experience with built-in live streaming and (Meta) Artificial Intelligence. Truly wearable and life-enhancing, the glasses incorporate unparalleled audio and camera quality and offer design customization. Meanwhile, the livestreaming function opens a new level of authenticity as users share live from their point of view. This collection features 21 styles, colors, and lens variations, giving consumers powerful technology without compromising aesthetics and comfort.

iF Gold Statement

The Ray-Ban Meta smart glasses are a miracle of compact performance, delivering photo, music, videos, streaming, and AI functionalities without sacrificing the legendary features and functions of Ray-Ban. The case is beautifully crafted and subtly integrates the charging function. A design icon meets the brave new world of immersive AI.
Client / Manufacturer
EssilorLuxottica

EssilorLuxottica

Paris, FR
Design
EssilorLuxottica

EssilorLuxottica

Paris, FRMatteo Battiston, Michele Tenca

Fabio Verdelli Design Studio

Milano, ITFabio Verdelli

Meta

Menlo Park (CA), USPeter Bristol, Ines LeBihan
Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Australia / Oceania, Europe, North America
Target Groups
Consumers / Users

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