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Vigo
Vigo
Vigo
Vigo
2026

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Vigo

Sustainable City Branding & Strategy

Vigo's rebranding unifies the city’s voice, merging the resilient "Non Se Rinde" spirit with eco-friendly communication. The visual system blends dynamic red triangles and the custom typeface "Alma de Vigo." It promotes a circular economy by using recycled materials such as marine plastic and sustainable inks, while supporting local traditions and gastronomy. This approach addresses environmental challenges and bolsters the micro-economy, establishing a foundation for sustainability.

JURY STATEMENT

This visually striking city marketing design leaves a lasting impression and offers visitors a sense of comfort. Unique is its multidimensional approach, which demonstrates how city marketing can achieve quality through spatial design and practical functionality.

WINNER STATEMENT

Receiving the iF DESIGN STUDENT AWARD inspires me to continue thinking about design in a meaningful way. This recognition reinforces the belief that sustainability is essential for creating brands with purpose while honoring a brand's heritage and protecting our future.

UNIVERSITY

SHIFTA, ELISAVA

Barcelona, ES
DESIGN

Marta Grilo Nora da Costa Viães

SHIFTA, ELISAVA

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