













Form reads Intent
Flexible Display, Mobile Phone, UI
Samsung Electronics Co., Ltd.We live in an era where AI offers endless possibilities, yet its power is still confined to the palm-sized smartphone. To pack countless functions into this fixed surface, complexity only increases: features scatter into buttons, and users must summon AI and explain their needs. This led us to wonder: if we want to fully realize the limitless potential of AI, shouldn’t the mobile environment that contains it also break beyond its limits? The technology is already in our hand—rollable, slidable, foldable displays. When such displays meet AI, they can sense user intent and deliver matching experiences, creating a truly new realm of Flexible UI.
Client / Manufacturer
Design

Samsung Electronics Co., Ltd.
Seoul, KR
Samsung Electronics Co., Ltd.
Seoul, KRYunhui Kim, Mingu Kang, Hyunjin Kim, Hojeong ImDate of Launch
unknown
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users