IBM Design Virtual Education
Virtual design education
In March 2020, the IBM Design Education team faced an unprecedented challenge: completely transitioning its 8-week, in-person training program to a 100% virtual format for designers across the globe. With IBM’s Enterprise Design Thinking at its core, they conceptualized an objectives-based, storied approach to their course, where every lesson, activity, and talk aligned to an underlying “hero’s journey.” The team successfully reinvented the program from the inside out, ensuring that graduating designers still left with the same resiliency and thirst to take on the challenges of their product teamwork and shape the future of IBM.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Specific sub-group: IBM new hire designer and IBM interns (early career designer and university interns)