Tourism ad campaign
Ministry of the Economy Luxembourg General Directorate for Tourism
"LetzBingo" is a fun summer game that is part of this year's "Lëtzebuerg, dat ass Vakanz" campaign, which in English means "Luxembourg, that's vacation." The project is sponsored by the Ministry of the Economy Luxembourg, General Directorate for Tourism. The campaign name contains a play on words, replacing "let's" with "Letz," the name of Luxembourg in the national language Luxembourgish ("Letzebuerg"). The client wanted to give tourists but also locals and expats a new and rather unusual way to connect with the country and its people during the summer.
Client / Manufacturer
Ministry of the Economy Luxembourg General Directorate for TourismLuxembourg, LU
Date of Launch
up to 12 months
Other target groups: Main target group are the “Explorers” - who look for local, real experiences, off the beaten track.