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2022

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Luci

Magazine

"Luci – Inspiring Travel Stories from Luxembourg" presents a new perspective on how travelers can connect with Luxembourg and its people. The magazine is aimed at an international audience and helps readers get to know the small country’s fascinating contrasts by connecting places and people, thoughts, and emotions. The 116-page coffee-table publication exploits the narrative potential of photography yet always remains authentic. The content communicates completely unexpected aspects of the country, wowing readers with the “real Luxembourg experience.”

Client / Manufacturer

Luxembourg for Tourism

Luxembourg, LU
Design

ampersand.studio

Bascharage, LU
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Other target groups: Target group are “Explorers” - who look for local, real experiences, off the beaten track.

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