The conversation at the front door was a central target of the SPD’s federal election campaign. Election assistants linked up and got organized for the door-to-door campaign via the platform MITMACHEN.SPD (PARTICIPATE.SPD). Their mobilization was simplified via an organization-channeling tool. This central election tool was created in a joint project: while NWMD looked after concept and project management, 3pc was responsible for the creative and technical side. The platform was an invitation to everyone to become an essential part of the campaign “Das Wir entscheidet” (The We decides). After Election Day the SPD continues to rely on MITMACHEN.SPD.