Reeperbahn Festival International
Hybrid event platform
The Reeperbahn Festival International is a European event for pop culture, offering performances on all continents and serving as an international network for the music industry. COVID-19 posed a great challenge to the conference, so the organizers reorganized with the launch of a new hybrid event. 40 delegates met on-site in Berlin to experience the program of keynotes, panels, company visits, matchmaking, singer-songwriter contest, and live music. The event was also made available on a specially developed digital platform to 160 digital participants from the US and China. The highlight was the Showcase Night on the second day when six international newcomer live acts performed in Berlin and on the event platform.