SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
SZ Plus. Passt zu mir.
2021

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SZ Plus. Passt zu mir.

SZ Plus. The perfect fit.

Now more flexible and affordable: the German daily Süddeutsche Zeitung has stirred up the newspaper and media market with its new range of SZ Plus digital subscriptions. Accompanying the launch was an attention-grabbing campaign by Zeichen & Wunder. It clearly highlights the advantage of SZ’s digital offer – particularly in social media and in a way that speaks to younger target audiences.

Client / Manufacturer

Süddeutsche Zeitung GmbH

München, DE
Designer
Zeichen & Wunder

Zeichen & Wunder

München, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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