Word Game
Game Branding
"Word Game" is designed to be a game composed of Chinese characters, as well as a design brand that uses 'word' as the main element to express, expand and extend the potential of 'game'. The collection of "Word Game" products such as the 'beep!' Easycard, the 'bop!' bottle opener and the 'key' (to your game & to your home) show how 'words' can be used as a physical part in daily life. Also, life can be as interesting as a 'game'. The collection is about re-thinking the essence of words, which encourages users to comprehend, investigate, and even explore the possibilities of life with speculative point of view while enjoying the products.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users