adidas SLVR
adidas SLVR
adidas SLVR
adidas SLVR
2009

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adidas SLVR

Website

adidas International Marketing BV

adidas SLVR stands for reduced design and for timeless fabrics of high quality. According to the collection, the website is minimalistic and is set to impress with its black and white aesthetic and a simple navigational concept. A special feature is the “jalousie navigation”: it provides easy and fast access to all product imagery and style beauty shots. Through an extremely reduced product presentation, the site is able to mirror the attributes of the collection exactly, so that the focus lies on a product presentation which corresponds to the aesthetic of the brand.

Client / Manufacturer
adidas International Marketing BV

adidas International Marketing BV

Amsterdam ZO, NL
Designer

Neue Digitale / Razorfish GmbH

Frankfurt a. M., DE

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