Audi AG, IAA 2007 Frankfurt am Main

Exhibition booth

The design is distinguished by its intelligent visitor guidance system, a spatial concept as on a market place. The Skywalk, a white-lit track, led visitors from interactive stations across a show staircase to the show drive, which staged the A4 on a glassy media area and ended in the grandstand highlight. In the A4 lounge, the dynamics and quality of the A4 could be felt - the A4 appeared to glide through the room as through a wind tunnel. With the simplicity of high tech materials, the intelligent media approach and visitor guiding, the booth created the best proof for the design competency and the power of innovation of the Audi brand.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

Schmidhuber Brand Experience GmbH

München, DE

Mutabor Design GmbH

Hamburg, DE