Cachaça DI

Promotional packaging for cachaça (white rum)

The idea emerged from the need to develop promotional material other than the traditional gift items, such as pens and calendars, to sensitize and create an appeal on the basis of the design. The packaging had to be out-of-the-ordinary and convey the potential of the company and its business. The bottle chosen combines areas of both textured and smooth glass. The printed label in black and white, as office-like characteristics, includes a verse playfully relating cachaça to design. The bottle is signed with the Design Inverso brand using a test tube inside.