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In-Flight Entertainment Design & Experience
Cathay Pacific Airways Limited
The Cathay Pacific In-Flight Entertainment (IFE) system redefines passenger engagement with a design that seamlessly blends user-centric interaction, advanced technology, and visual harmony. It adapts to over 14 screen types and 500 tailored designs across the fleet. Meticulously crafted, the IFE system offers intuitive navigation, robust accessibility, and personalized features like "My Journey" and "Watch Together," ensuring a delightful in-flight experience for all passengers. Developed in collaboration with Cathay Pacific, the design reflects the airline's commitment to premium service and has been rolled out across its entire fleet.
Client / ManufacturerDesign
Cathay Pacific Airways Limited
Hong Kong, HKReaktor
Helsinki, FIMichael Holler, Deniz Kurtcepe, Iiris Bisi, Jussi Malinen, Per Jansson, Ville Orkas, Elias Benkhodja, Topi PenttinenDate of Launch
2023
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users