CHAngrila Green Tea

Packaging design

By renaming the brand to “CHAngrila“, the proposal aims to reinvent the configuration of the conventional tea container by linking the styling directly to the impression of hand-picked tea. The use of a fiber-woven paper and rattan cage as a packing material goes hand-in-hand with the environmental conservation concept associated with organic tea. It can be flattened for transportation and storage, and automatically interlocks at the bottom without the use of adhesives when it is expanded at the time of packing.