Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
Child Welfare League Foundation Brand Animation
2022

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Child Welfare League Foundation Brand Animation

Children's organization animation

How did we become who we are? asks this brand animation for the Child Welfare League Foundation in Taiwan. The first half of the animation emphasizes that “You and I were both children” and that issues regarding children should not be ignored. The second half focuses on when people turn into adults and try to help children but find it difficult. This is when the scarf representing the Foundation appears and changes shape to show how it can help people help children. The red color represents the Foundation and appears on each image; silently protecting children as they grow and showcasing how we can ensure the welfare of children.

Client / Manufacturer

Child Welfare League Foundation

R.O.CTaipei, TW
Designer
WOOLITO ANIMATION CO., LTD.

WOOLITO ANIMATION CO., LTD.

Taipei, TW
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Other target groups: General Public between the age of 25~45, social welfare groups, and anyone willing to donate for a g

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