Child Welfare League Foundation Brand Animation
Children's organization animation
How did we become who we are? asks this brand animation for the Child Welfare League Foundation in Taiwan. The first half of the animation emphasizes that “You and I were both children” and that issues regarding children should not be ignored. The second half focuses on when people turn into adults and try to help children but find it difficult. This is when the scarf representing the Foundation appears and changes shape to show how it can help people help children. The red color represents the Foundation and appears on each image; silently protecting children as they grow and showcasing how we can ensure the welfare of children.