Club Athletico Paranaense - CAP
Club Athletico Paranaense - CAP
Club Athletico Paranaense - CAP
Club Athletico Paranaense - CAP
2020

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Club Athletico Paranaense - CAP

Branding and Visual identity

Club Athletico Paranaense is one of the most innovative clubs playing in the top division of Brazilian football, known in its home state as “Furacão” (Hurricane), due to its fierceness and vigorous playing style. As the club's top management has great aspirations, we were charged to conduct a branding immersion study which included a survey of 1,300 stakeholders and use the results to distill the essence of what it means to be a hurricane. The new identity brings back the club's legacy and projects it into the future, with a contemporary and digital look. Collaterals, uniforms, and a typeface family have also been developed.

Client / Manufacturer

Club Athletico Paranaense

Curitiba, BR
Designer

OZ estratégia+design

São Paulo, BR
Date of Launch
2018
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User

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