Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
2017

Share:

Dada Jewellery

Retail architecture

Dada embellishes women’s multi-faceted nature. We have transformed this new Chinese brand into a real gem. The individual elements of the collection can be combined in any way you choose. Our objective was to translate this business idea into a compelling brand identity, following an interdisciplinary approach that is tailored to the Asian market. With a store concept as well as corporate design and communication. This mix and match principle is pursued in the design through an individual facet pattern, abstract silhouettes as individual loci of desire and a shooting in which a model reinvents herself again and again.

Client / Manufacturer

Beijing Keerworld Jewelry Co., Ltd.

Beijing, CN
Designer
Ippolito Fleitz Group

Ippolito Fleitz Group

Identity ArchitectsStuttgart, DE
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS