Die neue BMW 7er Limousine. Erste Begegnung
The new BMW 7 Series Sedan. Initial Encounter. The new BMW 7 Series Sedan combines sportiness, luxury and uniqueness in a blend of unrivalled character. The internet special dramatizes the first moments of an emotionally moving encounter. Four windows in time highlight the most intense moments in this encounter. The dramaturgy leads the user towards the embedded navigation and the presentation of the car’s features. Video sequences or full-scale beauty shots present a visually compelling view of the car. They interpret the given moment in time and offer navigational highlights. The exceptionally designed navigation invites the user to explore the contents further. The high quality of all visual material is a direct reference to the car’s qualities and is further enhanced by the general feel and overall impression of the layout.