Fashion Mall Display Service
Communication design
Fashion Mall Display Service caters to young female shoppers in their 20s and 30s. Interactive components on the main screen offer visual excitement while sparking interest in the products on display. Given that it is of a larger scale, factors such as the average height of target consumers, the angle of viewpoint and location of tactile features on the screen were taken into account when designing the device. As the display aspires to make shopping easier and more efficient, the depth from the main screen to the auxiliary screen has been minimized, and a uniform method of control was applied to the interactive features.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User