fiftyfifty Das Obdachlosenmagazin Transparent Man
Digital mediafiftyfifty Das Obdachlosenmagazin
The brief: Sensitize the public and incite them to buy the homeless magazine fiftyfifty. The solution: Homeless people often feel like pedestrians look right through them. We visualize just that with an amazing promotion during the Christmas season. The execution: A camera captures the scenery behind a homeless man. A video projector projects the picture onto him. Live! Pedestrians get the impression that the homeless is invisible. His message: Dont ignore me! The result: Extensive regional and nationwide TV and press coverage and a sold-out issue of the homeless magazine fiftyfifty.