fiftyfifty – Das Obdachlosenmagazin „Transparent Man“
fiftyfifty – Das Obdachlosenmagazin „Transparent Man“
fiftyfifty – Das Obdachlosenmagazin „Transparent Man“
fiftyfifty – Das Obdachlosenmagazin „Transparent Man“
2009

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fiftyfifty – Das Obdachlosenmagazin „Transparent Man“

Digital media

fiftyfifty – Das Obdachlosenmagazin

The brief: Sensitize the public and incite them to buy the homeless magazine “fiftyfifty“. The solution: Homeless people often feel like pedestrians look right through them. We visualize just that with an amazing promotion during the Christmas season. The execution: A camera captures the scenery behind a homeless man. A video projector projects the picture onto him. Live! Pedestrians get the impression that the homeless is invisible. His message: “Don’t ignore me!” The result: Extensive regional and nationwide TV and press coverage and a sold-out issue of the homeless magazine “fiftyfifty”.

Client / Manufacturer

fiftyfifty – Das Obdachlosenmagazin

Düsseldorf, DE
Designer

Euro RSCG Düsseldorf

Düsseldorf, DE

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