Form meets Function
Form meets Function
Form meets Function
Form meets Function
2005

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Form meets Function

Book

AEG Hausgeräte GmbH

This book was issued to support the repositioning of the AEG brand as a premium provider of household appliances. The communicative content involves a retrospective of the company’s innovative expertise and design competence, documented over a period of 80 years – including the current generation of appliances. The book simultaneously reveals the influence each respective zeitgeist had on the design and functionality of household appliances – viewed through the prism of the tradition-rich AEG brand.

Client / Manufacturer
AEG Hausgeräte GmbH

AEG Hausgeräte GmbH

Nürnberg, DE
Designer

Wessel & Daum communications

Kreativ DirektorMeerbusch-Büderich, DE

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