Hankook Tire Motion: „Motion Graphic Brochure“
Hankook Tire Motion: „Motion Graphic Brochure“
Hankook Tire Motion: „Motion Graphic Brochure“
Hankook Tire Motion: „Motion Graphic Brochure“
2010

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Hankook Tire Motion: „Motion Graphic Brochure“

Graphic video

Hankook Tire Co., Ltd.

Motion Graphic Brochure, a graphic video on tire production, explains the complex process of making tires in a user-friendly manner through a character named Hank. Hank, whose name is derived from Hankook Tire, is a robot for automated production used at the company plant. In contrast to print publications, the use of motion graphics results in a trendy brochure that conveys technical information with an emotional touch. The focus was on creating a PR material that depicts tires in a playful and interesting way for all viewers – from young children to the elderly. The brochure portrays tires as a vibrant item that serve as the supporting legs of a vehicle.

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