Hankook Tire Motion: Motion Graphic Brochure
Graphic videoHankook Tire Co., Ltd.
Motion Graphic Brochure, a graphic video on tire production, explains the complex process of making tires in a user-friendly manner through a character named Hank. Hank, whose name is derived from Hankook Tire, is a robot for automated production used at the company plant. In contrast to print publications, the use of motion graphics results in a trendy brochure that conveys technical information with an emotional touch. The focus was on creating a PR material that depicts tires in a playful and interesting way for all viewers from young children to the elderly. The brochure portrays tires as a vibrant item that serve as the supporting legs of a vehicle.