I amsterdam is the motto for Amsterdam and the Amsterdam area. Fabrique developed one portal for all the different visitors to find their information. The website contains information for visitors (Visiting, Whats on), companies (Business) and Amsterdam citizens (Living). The site is aimed at English speakers, but the information for visitors is also available in German, French and Dutch. Users are able to add locations, events and articles to my amsterdam, which can be printed as a personal travel guide. Within several months more interactive modules will be added, such as responses to hotels and performances (user generated content).