Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
Letz.Bingo
2022

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Letz.Bingo

Tourism ad campaign

"LetzBingo" is a fun summer game that is part of this year's "Lëtzebuerg, dat ass Vakanz" campaign, which in English means "Luxembourg, that's vacation." The project is sponsored by the Ministry of the Economy Luxembourg, General Directorate for Tourism. The campaign name contains a play on words, replacing "let's" with "Letz," the name of Luxembourg in the national language Luxembourgish ("Letzebuerg"). The client wanted to give tourists but also locals and expats a new and rather unusual way to connect with the country and its people during the summer.

Client / Manufacturer

Ministry of the Economy Luxembourg

General Directorate for TourismLuxembourg, LU
Designer

ampersand.studio

Bascharage, LU
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Other target groups: Main target group are the “Explorers” - who look for local, real experiences, off the beaten track.

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