The name of KT&G's heat-not-burn tobacco product "lil" is an abbreviation of "a little is a lot". It pursues the technology of reduction and the aesthetics of saving. With the application of natural balance to all parts of the product, lil is designed for use in an easy and convenient way. For ease of use, all mechanical factors were completely removed so that a single button controls all functions of the product. Also, lil weighs just 54g and thanks to the compact size is very easy to carry in pocket or purse.