Melissa at first sight might be considered just plastic footwear, but Melissa is much more. It is an object of desire. A Brazilian brand that seeks multidisciplinary influences to reinvent itself every collection. For sales convention collection “Eat My Melissa” we seek references in the kitchen delights. After all, one of the characteristics of the brand is its smell that makes you want to eat, literally, the product. We created a set design that meets in the same space, stage, catwalk and bar. A central element serves to present sales strategies, show the collection and later on…. be transformed into a lively bar.