Neues Corporate Design
New Corporate DesignCommerzbank AG
In keeping with the motto "rethinking the bank," an innovative, accessible and intuitive design vocabulary had to be found for the new corporate design. The result: a vibrant and clear design, including reworked logo, with strong and distinctive brand presence across all relevant media channels. The typography, color scheme, images and pictograms were newly developed – with a special focus on functionality as a modern and esthetic stylistic device in an online context. The look presents comdirect even more strongly as a digital brand with a high recognition factor and has produced a new and intuitive design for the comdirect website.