













New IQOS ILUMA i ONE
Heat not Burn product
Philip Morris Products S.A
This device drives a seamless tobacco pleasure on the go and has a pocket sized integrated design with a smooth and monolithic aluminum finishing. Its smooth tactility is satisfying to hold and easy to carry. The design comes in palette of five colors. Adult users can make this anodized aluminum device their own with accessories, available in a variety of textures and colors, accompanied by features as Autostart, which activates an experience by stick insertion and Flexpuff, which guarantees the full capacity of one single experience.
Client / ManufacturerDesign
Philip Morris Products S.A
Neuchâtel, CHPhilip Morris International
Lausanne, CHDate of Launch
2025
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, "Legal age smokers and Legal age users"