NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
2017

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NMD_Past Empowers Future

Pop-up exhibition

adidas Korea Ltd.

Inspired by the innovative sneaker for urban nomads, the NMD, URBANTAINER has designed a new type of exhibition with an integrated digital platform. The exhibition transcends the boundaries of the physical city and deeply integrates cultural formats in collaboration with eight young artists. The NMD reflects the idea that “the search for inspiration begins in the city” and combines features of the iconic DNA of adidas originals and core innovative technologies like the Boost and Primeknit. In order to provide a new path for deciphering the city, the exhibition invited eight artist groups to share their stories of exploration and discovery.

Date of Launch
2016
Development Time
other period:: up to 3 months
Target Regions
Asia
Target Groups
Consumer / User

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