NP-PDPCB
NP-PDPCB
2011

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NP-PDPCB

Beer graphics

Carlsberg Sverige

Christmas beer 2010 – New design saves Swedish Christmas! Love and marriage, milk and cookies, jeans and T-shirt – some things just go together. Like Christmas and Christmas beer for Swedes. No Picnic had the opportunity to redesign one of Sweden’s most popular brands of Christmas beers. The brief: to create a product that would enhance the setting of the Christmas table and appeal to the Swedes’ desire for an old-fashioned Christmas. No Picnic played with the elements from winter fairytales and traditional Swedish sagas. The design invites us to make our own story about Christmas. The overall impression is a extravagant, fun and traditional Christmas beer.

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