P7 Packaging
Sales packaging
The transparent plastic exterior makes the inside product visible, so the package itself serves a great display tool. The design of the middle part delivers the sensation that the product is served on a dish, and the hole in the middle is R shaped so it looks as if the inside contents flows into the hole. Besides serving its purpose as a product package, after the product is taken out of the box it becomes a container. The iriver designers made it so that the package is re-usable and recycled for real-life application, before its recycled for good.
