Philips Sonicare Electric Toothbrush 5300 Series

Power Toothbrush

This is a Sonicare toothbrush designed for the Chinese market, balancing cost, speed to market, and high design standards. It has a compact handle with a 45-degree cut-out on the back side of the handle to guide users for healthier brushing. The insert-molded decorative panel eliminates seam lines, keeping the handle cleaner and free of toothpaste residue. Icons replace English text to better appeal to the local market. It maintains the Sonicare signature look with smooth transition of the brush head lines to the handle. Sonicare 5300 Series is offered in 6 colors to choose from.

Client / Manufacturer

Philips

Amsterdam, NL

Design

Philips Experience Design

Eindhoven, NLOral Health Care Bothell, USA, Shanghai, China