Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
2019

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Seoul Design Week

Key visual

Seoul Design Week is a festival held in the iconic Dongdaemun Design Plaza, designed by architect Zaha Hadid. Designers and citizens all over Seoul come together to discuss approaches for designs that contribute to society. The event's key visual, an energetic, evolving SDW (Seoul Design Week) undergoes multiple transformations for the event's various conferences, exhibitions, auditions, educational events, and performances. The theme of SDW is "discovering a better life through design." The variations of the SDW logo serve as a consistent motif that expresses a vigorous brand image experience.

Client / Manufacturer

Seoul Design Foundation

Jongno-gu, Seoul, KR
Designer

KORNERSTONE CREATIVE

Gangnam-gu, Seoul, KR
Date of Launch
2017
Development Time
Other duration: 3 months
Target Regions
Specific country/region: KOREA
Target Groups
Consumer / User

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