Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
Sesc Verão
2022

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Sesc Verão

Exhibition

Sesc Verão is a scenography project developed for a summer event that carries out sports and cultural activities throughout Brazil. It took part in the 2020 edition, which was thematically related to the Tokyo Olympic Games. The project involved converting a regular indoor room into an intriguing and vivid public square that features a cycling track. The project was designed in such a way that its colors, its lights and its movement are visible from the street, piquing passersby's curiosity and inviting them to come inside. We created a unique and playful experience that encouraged people of all ages to share moments of connection, well-being and fun.

Client / Manufacturer

Sesc São Paulo

São Paulo, BR
Designer

Bijari

São Paulo, BR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Brazil
Target Groups
Consumer / User

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