The Snowa U washing machine series introduces a new generation of user experience for this household appliance. The basic principle of the design focuses on an interactive and user-friendly interface. All complex operations with the machine have been redefined to be smart and convenient. Emotional language helps simplifies all user interactions. Illustrations, characters, and interactive elements give the user a more appealing experience. The smart character U (You) is a friendly character that modifies the settings and informs the user through facial expressions.