Product micrositeDuravit AG
“Luxury, privilege, charm? No, it’s Starck X.” The new Starck X bathroom series, a co-production from Duravit and Axor, is right in line with the design philosophy of Philippe Starck and features a clean simplicity. Displayed against a white background, the products unfold in their full and true dimensions – there is nothing to distract from the effect of the product. The intuitive usability by way of subtle squares reveals further product details upon mouse contact and vanishes when not required. A high resolution flash video is also integrated in the website – as subtle and practically as natural as the product’s technical innovations themselves. Following a short product teaser, the video documentation of the product launch event details the concept and the unusual character of Starck X.