Team Friedensallee 120
The Langebartels printing house consists of four companies that work independently but also cooperate to enhance their strengths. The objective was to design an image folder for the printing house that would emphasize teamwork but also portray the individual companies as distinct entities. The result was the Friedensallee 120 Team umbrella brand, derived from the companies location on a well-known street in Hamburg. We developed an elaborate pop-up folder in the form of a rally book based on the idea of 4 companies 4WD. The crowning item is a pop-up car that folds out automatically thanks to a system of pre-installed rubber bands an impressive illustration of the companies competence.