Objective: To create a distinctive image for the thinknewgroup agency as a creative enterprise that stands for innovation and individuality. Status quo: The tonality and imagery of agency profiles are often interchangeable. Communication strategy: For thinknewgroup individualism and an ability to think outside the box are essential qualities that express themselves in concrete moments and experiences. Thats why we developed a concept that uses storytelling to communicate the inherent values of the brand. The agency uses these stories consistently as typographical design elements in all aspects of its communication, from business cards and print ads to its website.