Contents: in contrast to branch-typical practice, the brochure does not position the work of the agency and a more or less key philosophy as its focal point. Instead, a mutual expectation is demanded that requires as much from the client as it does from the agency. Design: in the brochure, photography and illustration fuse into an entity. The resulting design in general and the pictorial language in particular underscore the tonality and confirm the self-image of V8. Paper: with its haptic experience the paper supports the overall visual and linguistic impression of the brochure.