Wieland is the oldest independent wine dealer in the Swiss mountain canton of Grisons. Culinary pleasure and tradition distinguishes this family business from others. Since the next generation will soon be taking the company reins, it was the perfect time for Wieland to redefine its values and update its corporate design. The new CD brings the company's nearly 200-year tradition and its commitment to its locale front and center stage. The "W" is now more playful, sleek and assured. The dramatic landscape images depict the product in all its pure sensuality. Consumers quickly grasp what to expect from Wieland: the best selection of wines since 1837.