You drink too much
Poster designDongdao Creative Branding Group
This poster was exhibited at an exclusive exhibition under the subject “Drink responsibly” (sponsored by the wine distributor DIAGEO). The strange combination of the colors and patterns in the posters makes spectators feel dizzy and visually impaired, just as when drinking an excessive amount of alcohol. This should raise sufficient awareness and realization about the negative aspects of alcohol intoxication. The posters interpret the concept nicely – and that from different perspectives. The implicit message to everyone is to drink in moderation.