Relaunch of ICE digital passenger information
Passenger information display
Deutsche Bahn AG
Passenger information displays on Deutsche Bahn long-distance trains are a central source of information for travelers. Since the screens play an important role in a rail passenger's experience, Deutsche Bahn decided to redesign the screen. A modular and intelligent design system was developed, which improves the user experience for passengers and consistently reflects the DB brand's design. The aim is to enable all customers to have a relaxed journey through clear design language and understandable, situation-related information.
Client / ManufacturerDesign
Deutsche Bahn AG
Frankfurt a. Main, DEDeutsche Bahn AG
Frankfurt a. Main, DECollectingColours GmbH
Grünwald, DEzigzag GmbH
Stuttgart, DEDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User