A BITE OF NATURE
Ice cream
In 2021, China saw a surge of ice cream market to around RMB 1,600 billion, topping the global list of market size. To respond to consumption upgrading, Mengniu Green Mood advocates low fat and low sugar to overturn consumers’ innate belief that ice cream is unhealthy. The green, healthy and delicious brand Basil and Apple Creamsicle, made innovatively of completely green natural materials and more advance processing technology, comes as a big hit among the younger consumers.
Client / ManufacturerDesign
Meng Niu
Beijing, CNRedBank BeiJing
Beijing, CNQianli Ma,Yang Liu,Zhongming Ma,Guojie Tang,Zhixuan Li,Baoze Zhai,Xiaolin Liu,Yue Zhao,Jun ZhuB&F
Beijing, CNFangyan Ma,Junjie Shi,SUSUKI.Sehsucht Berlin GmbH & Co. KG
Berlin, DEChristian Zschunke,Saskia Kretzschmann,Jan Birkenbach,Markus TrautmannSehsucht Berlin GmbH & Co. KG
Berlin, DEPhilipp Brates, Quinten Delahaye, Florian Raphael Panzer, Luisa Eesmann, Norman StruweDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government