BE VELVET : Brand's New Prototype
Cosmetic Packaging
ESPOIR has been renewed to be thoroughly reborn with a chicer and bolder identity. The challenge was to develop a unique identity that breaks away from the cosmetic packaging norm. The normally rectangular shape is now slightly offset with a twist to create innovative, unique edges. No longer old-fashioned, the new design enhances the visualization of ESPOIR’s refined beauty and causes it to stand out exceptionally. Rather than following the current market trends with a similar design, the differentiated image of the new design captures a brand persona and inspires admiration. This new design portrays ESPOIR's core values and vision.
Client / Manufacturer
Design
espoir (AMORE PACIFIC GROUP)
Seoul, KRespoir (AMORE PACIFIC GROUP)
Seoul, KRAnna Min, Jaemyung Lee, Hyunmin AhnDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users