BE VELVET : Brand's New Prototype
Cosmetic Packaging
espoir (AMORE PACIFIC GROUP)ESPOIR has been renewed to be thoroughly reborn with a chicer and bolder identity. The challenge was to develop a unique identity that breaks away from the cosmetic packaging norm. The normally rectangular shape is now slightly offset with a twist to create innovative, unique edges. No longer old-fashioned, the new design enhances the visualization of ESPOIR’s refined beauty and causes it to stand out exceptionally. Rather than following the current market trends with a similar design, the differentiated image of the new design captures a brand persona and inspires admiration. This new design portrays ESPOIR's core values and vision.
Client / Manufacturer
Design![espoir (AMORE PACIFIC GROUP)](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2128/6b66fcaa-285c-4ac7-bdf5-07f25b8f0816/amorepacific.jpg)
![espoir (AMORE PACIFIC GROUP)](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2128/6b66fcaa-285c-4ac7-bdf5-07f25b8f0816/amorepacific.jpg)
espoir (AMORE PACIFIC GROUP)
Seoul, KR![espoir (AMORE PACIFIC GROUP)](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2128/6b66fcaa-285c-4ac7-bdf5-07f25b8f0816/amorepacific.jpg)
espoir (AMORE PACIFIC GROUP)
Seoul, KRAnna Min, Jaemyung Lee, Hyunmin AhnDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users