Chilsung Cider X Paint Brand Collaboration Package
beverage package
Chilsung Cider, which is a representative soda of Korea, was released in 1950 and has a history of more than half a century. Recently, Chilsung Cider collaborated with an eco-friendly paint company in order to communicate with consumers through cultural contents to beyond the simple soda brand. "Chil" in "Chilsung Cider" is a word that means painting in English, and it is a project with the concept of trying to chil (painting) your own space with Chilsung Cider.
Client / Manufacturer
Design
LOTTE Chilsung Beverage Co., Ltd.
Seoul, KRLotte R&D Center
Seoul, KREun Son Jin, Ji Hye Kim, Mi Sun JeongDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users